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Barclaycard launches Reward Money

Barclays has launched Barclaycard Freedom, a new reward scheme available to over eight million Barclaycard holders.

The scheme allows customers to earn Reward Money by using their Barclaycards to buy goods and services at 30,000 participating retail outlets.

Big brands such as npower and Pizza Express are on board, with Shell the latest household name to join the scheme.

Barclaycard holders have no need to register or change their cards to earn 1% with most participating retailers (0.5% with Shell).

Their Reward Money is recorded in pounds and pence, and when making a purchase with a member of the scheme, they will usually see their Reward Money balance appear on the card machine before entering their PIN.

A cardholder can then choose whether to use their reward on that particular transaction, or save it up for the future.

The technology for Barclaycard Freedom has been supplied by Welcome Real-time, which says it can provide real-time integration with any point of sale device, regardless of the payment application or infrastructure being used.

Commenting on the launch, the firm’s chief executive officer, François Dutray, says: “Barclaycard Freedom is a groundbreaking project in terms of its scale and the breadth of participating retailers and customers it will reach.”

He adds: “While the scale of the deployment sounds complex, our technology is very straightforward for retailers to implement giving a fast time to market.”

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