Rural savers outpace urbanites

| January 26, 2012 | 0 Comments

Savers in rural Britain are out-saving their counterparts in urban areas and stashing away more in relation to their earnings, according to latest research from Halifax.

With an average balance of £9,202, rural savers are almost £1,300 (16%) ahead of their urban peers who have only managed to squirrel away an average £7,906.

In addition, the UK’s rural savers have an average savings balance equivalent to 36% of their gross annual earnings, or 4% more than urban savers.

According to the study, the trend can be seen across all regions but with strong variations.

For example, in rural Scotland, the average savings balance is 29% higher than in urban areas of the country (£8,805 vs £6,846), whereas in the South, the rural over urban premium is much weaker (South East:10%; South West:10%; East Anglia:12%).

Considering the figures, Halifax chief economist, Martin Ellis, points out that some rural areas of the UK have an older population profile, having attracted affluent retirees who have had a long working life to build up their savings.

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Category: Banking News, Savings & Investment News

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